Data Monetisation

Data monetisation is at the core of how many digital platforms operate today. From social media companies to browser extensions, user behavior is often packaged, analyzed, and sold — usually without the user’s full understanding or control.

At LiFi, we take a fundamentally different approach.

Instead of monetising your data, we empower you to understand it, control it, and even benefit from it — without ever compromising your privacy.

The Traditional Model

Most digital services monetize user data in the background. This often includes:

• Selling aggregated behavioral insights to advertisers or data brokers

• Building user profiles for targeted advertising

• Partnering with third-party platforms to inject affiliate tracking

• Retaining historical data indefinitely to increase platform value

These practices may fund free services, but they come at the cost of transparency and user trust.

LiFi’s Model: User-Controlled Data Empowerment

LiFi is designed to flip the script. Your data is not a product — it’s a personal asset. We help you unlock its value in ways that serve your goals, not third parties.

Here’s how:

• All data is stored locally and never sold or shared

• You have full control over when and how your data is exported

• AI insights are generated from local context and never require cloud syncing

• Optional monetisation features let you decide how your data is used, if at all

Comparing Data Monetisation Models

Feature / Practice	Traditional Tools	LiFi
Data sold to third parties	Common	Never
Behavioral targeting for ads	Always	Never
Requires cloud-based data syncing	Yes	No
User control over data usage	Limited	Full control
Local-only AI insights	Rare	Default
Data ownership	Owned by platform	Owned by user
Transparent monetisation model	Usually unclear	Fully documented and opt-in
Can users benefit directly from data?	No	Yes, through insights and self-optimization

Exploring Ethical Data Value

While LiFi does not sell or monetize your data, we believe in ethical data value — where users benefit from understanding and controlling their own digital footprint.

In the future, optional programs may include:

• Anonymous contribution to public datasets for research purposes (opt-in only)

• Personal data dashboards that help users assess the potential value of their behavior data

• Encrypted peer-to-peer data sharing among trusted networks (entirely user-managed)

These ideas are under exploration and will only be released with complete transparency and user consent at every step.

Summary

LiFi rejects the exploitative data monetisation models that dominate much of the internet. Instead, we believe in giving users the tools to benefit from their own data — privately, locally, and on their terms.

By prioritizing ethics over exploitation, LiFi offers a more sustainable and respectful vision of how data can be used — not sold.